assessment.

Bluboy is an individual I’ve done a number of works for in the past. As it had been a notable amount of time since our last project, this required re-engaging with his current audience and demographic. What they’re looking for now is continuity. Not a throwback to the past or a character they haven’t seen in months, but something fresh that aligns with his current image.

While character-driven imagery is a focal point of his overall narrative, he wanted to reduce the prominence of it for this video, and let the pieces speak on their own. As these characters are still essential to his branding, we moved them to a comfortable position in the background. They make their presence known without demanding your attention.

speaking through motion.

With the characters taking a backseat, the paintings had to absorb the magic. To possess the paintings with some of that creative spirit, we had to hone back in on our animation principles. Timing, spacing, and anticipation become essential, allowing otherwise static pieces to feel alive and intentional.

Breathing life into the paintings was the most fun part of this process. Organization and placement were two very important factors in getting everything into a position that both felt and looked incredible.

where it lands.

The final piece reads less like an advertisement and more like a visual gesture. Without an ironed-out brief to work from, this entire project was produced through responsiveness and paying close attention to the client’s needs. The result was a piece that supports their message without diluting their voice.