peaches and eggplants
cover art design
As star artists "Latto" (17M monthly Spotify listeners) and "Sexyy Red" (18M monthly listeners) were brought on to the remix of Young Nudy's hit song, I was commissioned by Nudy's team to reinterpret the original cover.
6 short hours. This was all the time provided to make this happen.
Something not unusual to the music industry but entirely unusual to my regular process. I had to rethink how I design entirely.
Instead of broad stylistic changes and innovation, the focus was on precise, high impact additions that respectfully leave their mark.
After deciding what made sense to remove, we had to figure out what new elements to introduce that would both fit the existing aesthetic, and signify the presence of the new artists.
To this effect, their chains were recreated to serve as the central motif of the new piece.
Scale and placement were the two factors that provided the most friction. Everything needed to be set perfectly.
Nearly a dozen iterations were produced in the tight timeframe, shifting pieces around (sometimes by just a few pixels) until harmony was established.
The final cover preserved the identity of the original release while also differentiating itself in a clear and notable manner.
The remix has since accumulated over 33M streams on Spotify. While "short-lived" is an understatement for this experience, it was an important lesson in quick thinking, rapid adaptation, and distilling decisions down to their essentials.